Saffron & Co.
A premium D2C storefront for an artisanal spice brand — frictionless checkout, rich product storytelling, mobile-first.
Client
Saffron & Co.
Industry
D2C / Food & Beverage
Timeline
3 weeks
Year
2024
What this project achieved
+38%
Conversion rate
3 weeks
Time to launch
71%
Mobile sales share
The full story
The situation
A family spice business with incredible products wanted to go direct-to-consumer with a store that felt as premium as their packaging — and could launch before the festive season.
02 · BEFORE
The challenge
They were selling through marketplaces with zero brand control and thin margins. They needed their own high-converting store fast, without a long, expensive build.
03 · AFTER
What we did
We built a headless Shopify storefront with cinematic product pages, a one-page Stripe checkout, and an SEO foundation tuned for recipe and ingredient searches. Everything was designed mobile-first, since most of their traffic comes from Instagram.
What we delivered
Every feature and capability built as part of this project.
Story-driven product pages with rich imagery
One-page Stripe checkout with express options
SEO-optimised recipe and ingredient content
Instagram-ready, mobile-first design system
Services & technology used
“We launched in three weeks and beat our first-month target by the second week. The store finally looks like our brand deserves.”
